The 2012 China (Guangzhou) International Condiments and Food Ingredients Expo, hosted by the China Condiments Association, recently opened at the Guangzhou Jinhan Exhibition Center.

   The 2012 China (Guangzhou) International Condiments and Food Ingredients Expo, sponsored by the China Condiments Association, recently opened at the Guangzhou Jinhan Exhibition Center. Nearly a thousand companies from home and abroad participated in the exhibition. The reporter learned from this expo that due to the impact of the economic environment, the growth rate of the condiment industry has slowed down. At present, industry segmentation is intensifying, high-end products are constantly emerging, and there is a rush for companies to go public.  There are a wide variety of condiments in Guangzhou market. Photo by reporter Guo Ketang   Various new products unveiled at the expo     At this expo, Bai Yan, vice president and secretary-general of the China Condiment Association, told reporters that at present, leading brands of condiment segment products are constantly emerging, and the market performance of small varieties of condiments has become active. Companies hope to establish differentiation strategies through Advantages, leading in the segmented fields.     According to a reporter's investigation, in the condiment market, Haitian focuses on soy sauce, oil consumption, and sauces and relies on self-built production capacity to develop; Zhujiang Bridge controls a large number of small and medium-sized production companies and enters chicken essence, chicken powder, Pixian bean paste, chili sauce, etc. In multiple categories, companies are also constantly innovating and launching new products; Xinhe launched Heran organic soy sauce, and Lee Kum Kee launched instant dish sauces such as steamed fish soy sauce and black soy sauce chicken sauce; small variety products include Zhejiang Zhongwei's rice wine-type cooking wine and steamed fish cooking wine , sesame oil from Yanzhuang, Anhui, etc. Some companies hope to seize the market with a wide range of products. At this exhibition, the reporter saw the classic products "Heinz" and "Vista" in the entire Heinz Western-style sauce and Asian condiment family at the Heinz-Fuda booth. "," "Guanghe", "Jinma" and "Yiweiyuan" are five brands of dozens of condiments.     In addition, at the 2012 China Condiment Industry Marketing International Forum, Yu Mingyang, a professor at the School of Management of Shanghai Jiao Tong University, said that the brand integration of condiments is currently intensifying. High-end products are well received by the market     Bai Yan said that the current reshuffle in the condiment industry is obvious, the industry concentration and industry concentration have further increased, and the output of high-end condiments with high added value is increasing year by year. In the past, the condiment industry has always appeared as a low-profit product with low added value, and corporate profit margins were generally low. Therefore, in recent years, some brand companies have begun to expand high-end brands in their product lines. On the one hand, they occupy the market space of condiments and enhance their sales. The company's brand image, on the other hand, improves the added value of products and increases profit margins.     According to the reporter’s understanding, Xinhe’s June Fresh Soy Sauce, Lee Kum Kee’s Tiancheng Yiyi Soy Sauce, Fuji’s Xianka Soy Sauce, and Pearl River Bridge’s Royal Fresh Soy Sauce are all representatives of high-end products in the industry. High-end products are currently widely praised by the market. According to the relevant person in charge of Xinhe, Xinhe's "Follow Nature. Original Soy Sauce" series of high-end products such as Weidamei, Heran Organic, and Xianguan Vinegar have been widely praised by the market. In the near future, At the just-concluded 16th World Food Science and Technology Conference, Xinhe’s scallion companion June Xian stood out from the fierce competition of more than 3,000 industry representatives from more than 40 countries and regions around the world, and won the "Best Condiment Award" for Chinese condiments. IUFoST Global Food Industry Award” first gold medal.     In the industry selection event held at this expo, Lee Kum Kee's new compound flavor fresh soy sauce "Spicy Shrimp" launched in August this year won the "Industry Product Innovation Award" issued by the China Condiment Industry Association. Enterprises set off a craze for listing     In recent years, the condiment market has been booming. Bai Yan revealed that after Jiajia, Haitian and Zhujiangqiao successively entered the capital market, setting off a craze for listings in the condiment industry, at least 10 condiment companies are currently actively preparing to go public. She said that at present, the capital structure upgrade of the condiment industry has entered a new stage. The real economy of the condiment industry will give full play to and expand with the advantages of the capital market. "The listing of enterprises will help development, in terms of product unit price, When gross profit margins are relatively low, if there are new investment projects and funds, it will be of great help to the rapid upgrading of products and the positioning of product marketing." Wei Xiangyun, executive vice president and director-general of the China Condiment Association, said that currently, on the whole, most listed companies of condiment companies are performing relatively well.   Expert view Condiment companies should focus on adjusting product structure     Wei Xiangyun, executive vice president and director-general of the China Condiment Association, said recently that under the background of economic downturn, the condiment industry has not been greatly affected because condiments are people's daily necessities and the current growth of the condiment industry The rate remains between 2% and 5%. Under this circumstance, condiment companies should not only seize consumption opportunities, but also adjust their product structure and make great efforts to improve the company's internal strength. Wei Xiangyun estimates that the output value of condiments this year is 125 billion, which is still 20% higher than last year's output value of 100 billion. There is still a lot of room for growth.     Wei Xiangyun pointed out that condiment companies should pay attention to three issues at present: first, although the condiment market is growing, profit growth is not very large, and the problem of corporate profit decline is difficult to solve in a short time; second, corporate production costs have The rise, including labor costs and raw material costs, are on an upward trend; the third point is that on the basis of food safety, enterprises must innovate, including marketing models and employment mechanisms.   Source: China Daily.com

Zhao Yazhi appeared at CFE2012 China (International) Condiments and Food Ingredients Expo

As a new highlight of my country's food industry, the condiment industry has a lot of celebrity endorsements. International movie star Fan Bingbing, famous movie star Zhang Tielin, famous actress Xu Fan, Hunan Satellite TV host Fang Qiong, popular comedian Guo Donglin, cooking expert Liu Yiwei, etc. have all become He is the image spokesperson of a well-known domestic condiment company, which further illustrates the prosperity of my country's condiment industry.     On October 31, the famous actress Zhao Yazhi appeared in Guangzhou to attend the 2012 China (International) Condiments and Food Ingredients Expo. As the image spokesperson of Fufeng Group Co., Ltd., Zhao Yazhi's image as a good wife and loving mother has been unanimously recognized by the industry and outside. CFE2012 guests took a group photo at the exhibition site(Wei Xiangyun (first from left), Executive Vice President and Director General of the Council of China Condiments Association, Bai Yan (middle), Vice President and Secretary General of China Condiments Association)     At the expo, Zhao Yazhi wore a sapphire blue corset dress that made her look even more dignified, which was in line with the audience's positioning of a "good wife and loving mother". At the event, Zhao Yazhi aroused cheers from fans as soon as she appeared. She smiled in front of the calls of many fans and captured by the camera, with a generous manner and elegant temperament.     Zhao Yazhi's representative film and television works have been memorized in the hearts of the audience. The images she has created such as the White Snake and Yao Mulan are also called classics that are difficult to copy. The so-called "hall of fame", Zhao Yazhi is one of the models. The condiments and food ingredients expo strongly invites Zhao Yazhi to come, which proves that everyone recognizes that Zhao Yazhi is still a role model for "getting to know the kitchen" in life.     Zhao Yazhi said with a smile that she is a person who loves life very much and is good at creating a warm family atmosphere. In life, she also likes to cook, cooking delicious food for her husband and family, creating a romantic atmosphere, but faced with "not being able to do it in the kitchen" title, Zhao Yazhi modestly said that she would continue to work hard. At the same time, she admitted that good condiments and food ingredients can indeed help female friends cook good dishes and become a good wife who is "good in the kitchen" and competent.   Source: China Daily.com

The International Vinegar Culture Festival grandly opens, the latest news! New news!

    Our company has always believed that while operating in the long term, being responsible for the interests of employees and achieving profits, we must also assume responsibility for stakeholders and the entire society to achieve a coordinated relationship between the company and the sustainable development of the economy and society. Seriously fulfilling social responsibilities is a concrete action taken by our company to enhance its own value, implement the people-oriented scientific outlook on development, and build a harmonious socialist society.     The company takes promoting the harmonious development of society as its own responsibility. By implementing the Scientific Outlook on Development, the company has effectively integrated the concepts of sustainable development and building a harmonious society into its corporate culture to better serve consumers and bring more returns to stakeholders. In practice, the company constantly pursues harmonious development with employees, society and nature, pays attention to energy conservation and environmental protection in the production process, produces environmentally friendly products, while protecting the environment we live in, and truly repays society, protects the environment, and cares for nature with practical actions , Create a harmonious development environment and fulfill social responsibilities.     Based on the "company + base + farmers" model, Water Tower implements the agricultural industrialization strategy of the market leading the leader, the leader leading the base, and the base leading the farmers. This not only greatly stimulates the rapid growth of the regional economy, but also solves farmers' difficulties in selling grain and rural areas. Placement of surplus labor. As of 2012, Water Tower Company has signed orders with more than 30,000 farmers, built 30,000 acres of sorghum planting base, arranged for more than 1,500 rural surplus laborers, and provided employment for more than 500 college, technical secondary school and laid-off workers.     While the company is developing, it also repays the society wholeheartedly. It has donated money and materials to county and township highway construction, renovation of dilapidated buildings in primary and secondary schools, earthquake-stricken areas such as Wenchuan and Yushu, and donations to Taiyuan Red Cross, Qingxu County Charity Association, Safe School Bus and other activities. , and at the same time actively invest in organizing training for farmers to start a business and get rich, cultural construction of surrounding villages and towns, poverty alleviation and other social welfare undertakings.     On June 3, 2009, accompanied by Qingxu County Party Committee Secretary Che Jianhua, County Magistrate Zhang Qiang and other leaders, a group of African diplomat training students from Peking University visited our company. Accompanied by the company's chairman Wu Zhengxing, vice chairman Guo Jing, general manager Yang Guanzhong, deputy general manager Wu Zhenyu and other leaders, guests from Benin, Burundi, Central African Cote d'Ivoire, Congo (Kinshasa), Congo (Brazzaville), Chad, Guests from Togo, Gabon, Guinea, Madagascar, Senegal, Niger, Mauritania, Mali, Comoros, Djibouti, Guinea-Bissau and other countries visited our company's Baoyuan Old Vinegar Factory and Qiba Branch with great interest and filling centers.     During the visit, the long history and culture of Shanxi mature vinegar opened the eyes of foreign friends and they were all amazed. In the leaching room of Baoyuan Old Vinegar Factory, the company leaders presented Shanxi mature vinegar brewed by our company's Baoyuan Old Vinegar Factory to foreign friends. The foreign friends were amazed and gave thumbs up to our Shanxi Old Vinegar. The large-scale seventh branch factory and the large-scale filling workshop have all impressed foreign friends.     After the visit, foreign friends spoke highly of our company and sincerely wished that our company could soon introduce this treasure with Chinese characteristics to the world, so that people all over the world can appreciate the unique charm of Shanxi mature vinegar.     On the morning of June 16, 2009, accompanied by Liu Yuanliang, deputy director of the Municipal Economic and Trade Commission, Zhang Hongpu, member of the Standing Committee of the County Party Committee and deputy county magistrate, Guo Shufeng, deputy director of the Shanxi Provincial Economic and Trade Commission, and his party visited our company.     Accompanied by the company's president Wu Runwei, general manager Yang Guanzhong, deputy general manager Wu Zhenyu and other leaders, Guo Shufeng and his party visited our company's Baoyuan Old Vinegar Factory, filling center and other scenic spots.       During the visit, the leaders learned in detail about the process and principles of vinegar making as well as the wonderful uses of vinegar in daily life, which left a deep impression on them. After the visit, Guo Shufeng, deputy director of the Provincial Economic and Trade Commission, spoke highly of our company. He wished our company would continue to grow and continue its glory for the Shanxi vinegar industry.     A 300ml bottle of soy sauce costs 60 yuan, and a 300ml bottle of balsamic vinegar costs 30 yuan. Such expensive condiments are actually booming, and the 2012 products have even been ordered. The recently concluded 2012 China (International) Condiments and Food Ingredients Expo attracted 397 companies to participate in the exhibition. The reporter found this soy sauce at the Huxi Island booth that is claimed to be "especially suitable for consumption by specific groups such as the elderly, children, and pregnant women." .     Why is it so expensive? "We use organic rice grown by ourselves as raw materials and brew it purely by hand." Mr. Ruan of the company told reporters that ordinary soy sauce is exchanged, and theirs is brewed; Japanese soy sauce is made from one pound of soybeans. One pound of soybeans produces one pound of soy sauce. Moreover, their organic rice does not use any chemical pesticides in the entire process. It has been tested for 102 pesticides and has zero residue. It has passed organic certification from China, Japan, the European Union, and the United States, and won the BioFach China Gold Medal at the 4th China International Organic Food Expo. Quality Medal.     Mr. Ruan said that with the improvement of people's living standards, ordinary people are willing to spend a lot of money to buy safe food, so the products launched by this company are in short supply. "All 50 million yuan worth of inventory including hand-brew organic balsamic vinegar and hand-brew organic sun-dried soy sauce produced in 2012 have been ordered; product orders have been scheduled until January 2013," said Mr. Ruan.   Source: China Daily.com

China's first vinegar dictionary "Chinese Vinegar Code" is published

My country has a long history of making vinegar, and the Chinese vinegar culture is extensive and profound. The "Chinese Vinegar Code" was organized and compiled by Wu Runwei, the former chairman of Shanxi Shuita Vinegar Co., Ltd., inheritor of the national intangible cultural heritage of Shanxi mature vinegar, and chief craftsman of Shanxi mature vinegar. After more than three years of hard work, it was finally It was recently published by China Encyclopedia Publishing House.     "Chinese Vinegar Codex" has twenty-one chapters, totaling more than 1.6 million words. Bai Yan, executive vice president and secretary-general of the China Condiment Association, believes that this book is "the first three-volume comprehensive work in the history of my country's vinegar industry", "an encyclopedia of vinegar in my country" and "my country's vinegar industry". A landmark cultural work in the history of development." This is a classic of vinegar history. "Chinese Vinegar Code" tells the origin, development history and current situation of vinegar in China. By quoting legends and classic records, the origin and development history of vinegar in China are sorted out, reflecting the history of social changes and scientific and technological progress in China. In addition, the book also introduces the development history of the international vinegar industry, types of vinegar, and production processes. It can be said that it covers the past and present, China and foreign countries, and covers the whole world. It is a collection of all the jealousies in the world. It is nothing more than a "history book" of jealousy.     This is a classic of vinegar techniques. "Chinese Vinegar Dictionary" integrates knowledge, science and practicality. It describes the types of vinegar, regional characteristics, production principles and production processes, modern scientific analysis of vinegar, nutritional value, health care and household uses of vinegar, agriculture It also records the cooking methods of vinegar delicacies, ancient and modern vinegar recipes, etc. It is divided into categories, quoted from classics, and has detailed information. It is nothing more than an "encyclopedia" of vinegar applications. This is a classic of vinegar culture. "Chinese Vinegar Codex" excerpts in detail the records related to vinegar from the classics of the past dynasties, almost without omission. This book explains the relationship between vinegar and food culture, vinegar and Taoist culture. It contains a large number of vinegar in literary works, including poems, poems, novels, couplets, and movies. It also collects an extensive collection of workshops and customs about vinegar. , anecdotes, folklore, sayings, surnames, etc., the vinegar culture has been preserved and highlighted through the excavation and combing of "Chinese Vinegar Code", and has become more vivid. Readers can wander in literature, art and folk culture and enjoy the rich and colorful charm of vinegar. Vinegar smell.     This is a classic of the vinegar industry. The compilation and publication of "Chinese Vinegar Code" is a major positive contribution made by Shanxi to the development of the Chinese vinegar industry and the promotion of Chinese vinegar culture. Shanxi is a province that produces and consumes a lot of vinegar. It has a prominent position, significant role and far-reaching influence in the Chinese vinegar industry. Shanxi mature vinegar is famous all over the world, and Shanxi Shuita Vinegar Co., Ltd. is one of the leaders. While developing the vinegar industry economy, they worked tirelessly to compile the "Chinese Vinegar Code", which introduces the unique craftsmanship of Shanxi mature vinegar, the first of the four famous vinegars, in more detail and concisely. This is important for promoting the Chinese vinegar industry and Shanxi Province. The role of the vinegar industry cannot be overemphasized.     "Chinese Vinegar Classic" has a grand narrative, complete style, and detailed content. It establishes a commentary and biography on the vinegar industry. It is a masterpiece of the elites in the contemporary vinegar industry.